Marketing

The Dowd Group makes the Advertising Investment to bring you the top value for your home in the most timely manner. Keep in mind, typically the goal of your Realtor should not be to simply sell your home but to sell your home for the most money in the shortest time frame possible. The Dowd Group is able to accomplish this goal by combining their Marketing expertise and by spending the advertising dollars to give you the maximum exposure to a targeted audience. Unlike most agents the Dowd Group keeps 99% of the commission on the sale of a home, allowing us more marketing dollars to expose your home to as many potential buyers as possible.

The team at the Dowd Group specializes in Marketing. Don Dowd is a very successful traditional marketer, specializing in direct mail. He has managed dozens of direct mail projects, both for his Real Estate business and for local businesses. Don even made the investment to build a printshop in his office. This capital investment allows Don to spend less money on print in the long term, giving him more financial power to invest in other marketing initiatives.

Jason Lomberg Internet Marketing professional, licensed Real Estate agent and team member of the Dowd Group, has 18 years of Internet Marketing experience. Using Internet Marketing techniques, Jason is able to maximize the exposure of your home to eyeballs on the Internet looking for a home, many looking for a home exactly like yours. He specializes in getting exposure through search engines, primarily focusing on Google and Youtube. We combine natural rankings, paid advertisements, exposure on Google Maps, video optimization to be successful on Google. Along with Kevin Zeblium, a Dowd Group Team member and Social Media professional, we gain exposure on social networks such as Facebook, Linkedin, Google+ and Twitter.

Keep in mind, most sellers agents will simply list your home in MLS, blast an email through their office and hold a few open houses. The Dowd Groups approach is much more proactive in Marketing. Real Estate is a demand and supply institution. The more potential buyers we put your home in front of the higher chance to maximize the sell cost of your property.

Here is how we have successfully market homes, using both traditional Marketing and Internet Marketing:

Luxury Homes & Estates Magazine:
Full front cover exposure. Each issue reaches 20,000 highly affluent households in Chester, Delaware and Montgomery counties.

Distinctive Homes Magazine Full Back Color:
The magazine has a large and targeted circulation to the affluent demographic in Southern New Jersey, on the Main Line, Bucks, Montgomery, Delaware and Chester counties as well as affluent areas in center city Philadelphia. Distinctive Home distributes 40,000 Magazines per issue.

Chester County Life Magazine:
Full-page, back inside cover, which will reach 110,000 highly affluent households in Chester, Delaware and Montgomery Counties.

Home Decor & Ideas Magazine:
Full back cover, which will reach 110,000 highly affluent households in Chester, Delaware and Montgomery Counties.

Val-Pak:
Direct-mail coupons sent monthly to 100,000 households in Chester, Delaware and Montgomery Counties

Clipper Magazine:
Full back cover of every issue. Each issue reaches 25,000 households in western and northern Delaware County.

The Real Estate Book:
Full front cover of every other issue. 25,000 copies of each issue are placed into a wide variety of high-traffic locations ranging from food markets to doctors offices.

Internet:
Each of my listings is posted on more then 100 real-estate Web Sites.I have a Google expert on staff to maximize your exposure on Google and other search engines. Most people looking to purchase a home will utilize Google and other search engines to research listings.

Direct Mail:
Jumbo (11" x 6") postcards sent to 20,000 highly affluent households in Chester, Delaware and Montgomery counties.

Brokers-Only Open House:
To ensure that each listing reaches as many potential buyers as possible, I invite 10,000 local realtors to attend brokers-only open house that I host. In addition to the enticement of a fully catered food and wine tasting, I attract realtors by giving away a 42-inch HD flat screen TV at each event.

Sponsors of my last brokers-only open house included representatives of four real estate related industroes (morgage, magazine publishing, home staging, home inspection), each of whom promoted the event to their sphere of influence.

iContact Email Blast:
to 7,000 local realtors for every listing